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  Harvard Businessmanager


Verlag:   manager magazin
Erscheint:   monatlich
Internet:   www.mwonline.de/hbm.htm

Verfügbare Artikel der Ausgabe: Heft 08, Jahrgang: 2004

Titel   Autor   Kurzbeschreibung   
Kampf der KulturenByron ReimusFrom the HBR Case Study series, this contribution deals with the merger of a British and a German biscuit company. There are signs of a culture clash emerging, with the threat that this could lead to a failure of the deal. Five experts give their views on what management must do to ensure that the merger succeeds.
Neues schaffen, Altes bewahrenCharles A. O´Reilly III / Michael L. TushmanAll too often, companies that once dominated their markets fade into obscurity because, whilst they continued making steady improvements to their existing business, they failed to achieve breakthrough innovations at the same time. The article describes what it takes to achieve the balance between developing for the future and protecting traditional business.
Das Alpha-Tier zähmenKate Ludeman / Eddie ErlandsonAlpha males represent about 70% of all senior executives. These are people who are not happy unless they are calling the shots. But their quintessential strengths are also what make them so challenging to work with and is why many of them need a good executive coach. The article describes a coaching approach for this difficult clientele.
Das Geheimnis effizienter FührungPeter F. DruckerHarry S. Truman did not have an ounce of charisma, but he was one of the most successful chief executives in US history. Peter Drucker draws on over 65 years of consultancy to describe the eight practices that he has observed as being crucial to success as an executive. Most interestingly, as the example of Truman partly illustrates, they are independent of personality, style, values and strengths.
Der Weg zur Service OaseGassmann, Oliver / Keller, LorenzWer als Dienstleister ein attraktives Angebot kreieren will, sollte sich um einen durchdachten Innovationsprozess kümmern. Für die Entwicklung, Bewertung und Umsetzung neuer Ideen wird ein Prozess mit bekannten Managementinstrumenten vorgestellt.
Management à la ToyotaSteven J. SpearHaving repeatedly outperformed the competition in quality, productivity, cost reduction and market share growth, Toyota has understandably become one of the most benchmarked companies in the world. The article examines the Toyota Production System and draws conclusions on how it can be replicated else where.


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