Managementbücher
Besprechungen von Büchern rund um das Thema Management
Ideenfabrik
Praxistipps für Führungskräfte, Trainer, Berater, Personaler und Coachs
Online-Coaching
Anfragen von Lesern, beantwortet von professionellen Coachs
MyMWonline
Vorteile für Mitglieder
MWonline bietet zwei Arten der Mitgliedschaft: Die kostenlose Mitgliedschaft und eine Premium-Mitgliedschaft.
Jetzt registrieren
Werden Sie Mitglied bei MWonline und erhalten Sie Zugriff auf MWonline Inhalte
Managementwissen Marktplatz
Vorteile für Anbieter
Interessierten Unternehmen, die sich den MWonline-Lesern vorstellen möchten, bieten wir diese Möglichkeit in begrenztem Umfang kostenlos an, vorausgesetzt, sie passen thematisch zu Managementwissen online bzw. unserer Zielgruppe.
News
Meldungen von registrierten MWonline-Anbietern
From the HBR series “Best Practice” the author describes how clever use of database marketing and analytical tools has enabled his company, a firm that runs casinos in the US, to increase revenue and customer loyalty continuously over the past four years in an otherwise stagnant market.
A recent survey amongst corporate executives revealed that nearly half rely more on instinct than facts and figures in running their businesses. But whilst intuition is important in decision making, it is very unreliable in complex situations. The author presents some new analytical tools designed to leverage intuition whilst guarding against some of its pitfalls.
Ian C. MacMillan / Alexander B. van Puten / Rita Gunther McGrath
Many companies are treating the marketplace like a global, three dimensional chess board. Making the right moves, anticipating how your competitors might react and turning this knowledge to your advantage can give major competitive benefits. The authors describe some tools that can help anticipate how the moves you make in one market may influence competitive interactions in markets further afield.
Customers are the fundamental source of a business´s cash flow. The authors offer a method of deciding which new ones should be acquired , involving predicting the profitability of individual customers and then optimising further by adjusting the overall customer mix in a similar way to managing a share portfolio, weighing different levels of risk up against potential returns.
Our upbringing tends to encourage silence as being a virtue that demonstrates respect, modesty and helps to avoid confrontation and embarrassment. And the tendency towards silence is reinforced by many organisational cultures, with “falling in line” being the safest way to survive. But as the authors claim, this silence can be highly damaging to the company and has a high price.
Set in struggling Zendal Pharmaceuticals, this HBR Case Study focuses on the Human Resources Senior Vice-President, and her potential response to having just had her executive education budget cut by 75% as part of the company´s response to the difficult business situation they are currently going through. Her boss, the COO, is not convinced about the return on investment with such programmes and actually sees them more as badly disguised perks. How should the HR SVP go about convincing her boss that leadership development is a must? And should she insist on it being an in-house programme? Four experts give their opinion.
Fundamentally, having more knowledge about the business environment in which you work must be better than having less. Not necessarily, say the authors, who then embark on what was, at least for the reviewer, a rather mystifying journey towards attempting to prove why accuracy of information does not always pay.
Implementing five key changes to the way they operate could free up $100 billion in the US charity and non-profit organisation sector. A tempting prospect indeed, but is it realistic? The authors, all partners or advisers at McKinsey & Co, describe the results of their study into the sector and outline how they think this huge release of latent value can and indeed must be achieved.
Die Zeitschriftenausgabe enthält Hinweise auf kostenpflichtige Premium-Inhalte ! Um auf diese Inhalte zuzugreifen, müssen Sie sich als MWonline Premium-Mitglied anmelden und einen Abonnementsbeitrag entrichten. Sollten Sie bereits die kostenlose Mitgliedschaft besitzen, können Sie nach dem Login unter "Meine Mitgliedschaft" die Premium-Mitgliedschaft beantragen. Nähere Informationen dazu bekommen Sie unter registrieren.Ihr MWonline Redaktionsteam
