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A junior employee at a medical supplies company has started her own web site and now “blogs” to her readers every day about what she´s up to – including the good and the bad of her employer and its products. She has become an influential, successful but uncontrolled marketing force for the company and now a major customer wants to hire her. Four experts give their opinion on what the CEO of the company should do.
Research suggests that humans categorise others in less than a second and within 30 minutes they´ve made lasting judgements about your character. This stereotyping occurs, amongst other occasions, when one person is trying to sell an idea to another and the judgement of the quality of the proposal depends heavily on how the receiver has stereotyped the presenter. The author throws some light on how better to play the presentation game when putting across a new idea.
Many corporations believe that they can boost profits by simply fostering creativity. However, there is a difference between being innovative and being an innovative enterprise – the former generates lots of ideas, the latter lots of cash. The authors describe various ways to bring products to market and thus make innovation more profitable.
Research has shown that customers are often remarkably ignorant of the prices of items they are buying, over and underestimating the respective price when asked. The authors have discovered that shoppers rely heavily on the retailer themselves to indicate whether or not they are getting a fair deal, based on a series of subtle and not so subtle pricing cues.
We all know pretty much what IT does for us, but do we really know what it does to us? The article reports on an intriguing interview with Sherry Turkle from MIT, one of the leading experts in the field of research on what happens when mind meets machine.
The business world is full of metaphors, as managers look for alternative ways to gain insight into problems and to put their own often complex messages across. The author discusses the power of the metaphor and its use as a source of inspiration in business thinking along with its limitations and common examples of misuse of the instrument.
Of the 20 largest bankruptcies in the US in the past two decades, ten occurred in the last two years. The world is becoming turbulent faster than organisations are becoming resilient. And success has never been so fragile. The authors present some new thoughts on what might make companies successful in the future, much of which will involve breaking with some deeply ingrained behaviours in large corporations.
Typically, around half of all projects fail to deliver their planned results. From the HBR ”Best Practice” series, the authors describe how a different approach to managing big projects can produce considerably better results than this.
Would you go back to a doctor who wrote you a prescription before you´d finish telling him what your symptoms were, based on the fact that it had helped the last two patients? Certainly not – but managers routinely accept generic advice from consultants and gurus, simply because it worked elsewhere. And the theories they are selling are not always as solid as they would have you believe.
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